NRN: Focus on retaining loyal guests instead of fighting for new ones
For those of you who missed it, the following article, co-authored by Fred LeFranc and Andrew Robbins (our fearless president), ran in the October 19th edition of Nation's Restaurant News.
Traditional mass marketing depended on interrupting customers with repeated broadcast messages. Mass marketers relied on "bribes" to sell products when using discount offers. These were the ways to leverage TV, radio, newspapers and other forms of mass media: trumpet a one-size-fits-all message and coax consumers to buy products with coupons.
Today, leading restaurants are shifting the way they reach their guests and reaping the benefits.
To read more, click
here.
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New Report - Redemption Profile Report
The Redemption Profile Report, released in v9.3 (November 12, 2009), is a report that can be used to show how your gift cards are being redeemed over time. This report can be used to estimate breakage or slippage. To run this report, merchants need to have Custom Fiscal Periods configured. If you operate on calendar months, these dates still need to be entered into Fiscal Periods for this report to run. If you would like to be able to access this report and do not yet have Custom Fiscal Periods configured, please contact Paytronix Customer Support. For merchants who have been a customer for a while, we will need past fiscal calendars to complete the configuration. We think this report is a great addition to our Stored Value Reporting menu - and hope that you will enjoy using it.
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LIS: Enrollment and Registration
Each loyalty program begins with getting your guest to enroll in the program and register their personal information. There are many different ways to motivate your staff to keep encouraging guests to join in on the fun and register their cards. Keep your guests and brand in mind when choosing how to relay the program and register your guests. Click here to read more.
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La Madeleine Launches the Card for the Cause
To commemorate breast cancer awareness month, the La Madeleine café and bakery launched a Card for the Cause membership program. One percent of total purchases made when using the Card for the Cause will be donated to Susan G. Komen for the Cure® and the fight against breast cancer. Membership costs $35 and also provides cardholders with 10 percent off purchases for one year at La Madeleine.
The response has been outstanding. Nearly 4,500 guests have purchased the Card for the Cause so far. The program is yet another step in La Madeleine's continuing commitment to Susan G. Komen for the Cure®.
Congratulations, La Madeleine!
If you would like more information on the Card for the Cause, please visit: www.lamadeleine.com/save
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