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Paytronix Newsletter Edition 7 
July  2009
In This Issue
:: Card Art Tips
:: Case Study - Visit Challenge
:: Virtual Gift Card Sales
:: Website Relaunch!
:: Where to Find Us
:: Our Customers in the News
:: Subscribe to the Newsletter
Card Art Tips
 
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As holiday card season is approaching, here are some tips for making sure your art is usable by the printer.

Tips for Submitting:
When submitting art for card production, please make sure the art files are zipped or stuffed.
If the compressed file is still large (greater than 10MB), there may be some images in the files that require re-sizing. The resolution should still be 300 dpi, but the images in the art files should be sized to the appropriate dimensions, prior to being embedded in the card art.
For example, images used originally for banners and posters can be used for the card art, but the images need to be scaled down to the size needed for the card art file. Using the original files with images with the resolution for the banner simply shrunk down will yield very large files - some of which will not be usable by the card manufacturer.

Tips for re-sizing:
1. Open the image in photoshop and make the image size and resolution smaller and more proportionate to the size of the plastic card.
2. Make the resolution of the photoshop image 300 dpi and then make the width and height around 5 inches on either the width or height and then allow photoshop to make the other variable be proportionate to the other and save that image.
3. Place the re-sized image file into illustrator and then embed it. Also, please make sure your art contains the final versions of the language on the back of the card. Any time the printer needs to make an adjustment, there is a charge.

 
Re-Energize Infrequent Guests with a Visit Challenge

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Do you ever wonder how to reach your infrequent guests to help increase their visit rates. To read how one restaurant chain increased their visit frequency by 54% with a Visit Challenge please click here.  
 
Virtual Gift Card Sales

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Virtual card sales are a great way to boost your holiday gift card sales. Paytronix's new partnership with CashStar make it possible to offer an additional platform for selling gift cards online. They can be sold up to a year in advance and sent out by a schedule. Please read more about virtual gift card sales with a Uno Chicago Grill/CashStar case study here. Please contact your sales representative to learn more.
 
Website Relaunch!

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Paytronix has redesigned our website and we are so excited to share it with you! Check out the brand new site at http://www.paytronix.com

Please let us know what you think.  
Where to Find Us 
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Eddie will be attending the Western Foodservice and Hospitality Expo which is taking place in San Diego, CA from August 30 - September 1, 2009.

We can't wait to see you there!



Our Customers in the News
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Lately, more and more of our customers have been featured in the news.
California Tortilla hosts secret password day
Parents Magazine Ranks Best Fast-Casuals
Phillip's Celebrates Turning 50!  
 



andrew Thank you for taking the time to read our monthly newsletter. I hope this has given you some insight to Paytronix as a resource for your company. Please contact us if you have any questions, we would love to hear from you.

Sincerely,
Andrew Robbins
President
Paytronix Systems
[email protected]
 
Please email [email protected] or visit us online at http://www.paytronix.com  
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Paytronix Systems Inc. | 307 Waverley Oaks Road | Waltham | MA | 02452