How are you getting your message across to your consumers? Are you using one general message to communicate to as many people as possible? In today's competitive marketing environment consumers are looking to be rewarded for their patronage instead of being bribed into visiting. In this article, co-authored by Fred LeFranc and Andrew Robbins, take a look on how to shift to one to one marketing here.

Paytronix will soon be releasing version 9.1 of its software. We are pleased to announce some new Social Networking features. The first of these features is Facebook Connect which lets users login to their card account with their Facebook ID. This tool will help us link to a user's Facebook ID for future capabilities and simplify the login process for returning users. In addition, we are creating a suite of small applications that can be attached to a restaurant chain's Facebook page. With these applications a guest can register, check their balance and login to manage their account.

Also, new in V9.1 is the ability for a guest to choose how they wish to be rewarded. This can make it easier for a merchant to enhance their program with a series of product rewards and allow the guest to choose the reward that they value the most. By allowing the guest to participate in the process, you can increase their perceived value of your rewards without the lowest increase to your costs.